Description

This panel features both the client and the agency that created a compelling AR activation leveraging story-telling, serialized content, and both in-person and virtual events to connect with developers.

This innovative campaign used web-based AR to help drive engagement at a virtual event, offering up a gamified and educational interactive experience featuring 'Chuck' - a sarcastic and snarky block character that led the user through the experience. The campaign further evolved by engaging in-person, conference attendees with booth-activated AR experiences that further told Chuck's story.

Speakers

Kellie Bayer

Senior Event Program Manager , Intel

Lisa Peyton

Immersive & Strategic Comm. Instructor , University of Oregon

Patrick Johnson

CEO , Rock Paper Reality

Billie Goldman

Partner Marketing Director , Intel