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B2B Marketing Case Study: How Intel and Microsoft Leveraged Immersive Technology to Connect with Developers

May 31

02:25 PM - 03:20 PM

Description

This panel features both the client and the agency that created a compelling AR activation leveraging story-telling, serialized content, and both in-person and virtual events to connect with developers.

This innovative campaign used web-based AR to help drive engagement at a virtual event, offering up a gamified and educational interactive experience featuring 'Chuck' - a sarcastic and snarky block character that led the user through the experience. The campaign further evolved by engaging in-person, conference attendees with booth-activated AR experiences that further told Chuck's story.

Speakers

Senior Event Program Manager , Intel
Partner Marketing Director , Intel
Immersive & Strategic Comm. Instructor , University of Oregon
CEO , Rock Paper Reality

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Description

Coming Soon!

Speakers

Professor of Professional Practice , USC Annenberg School of Journalism
COO , Starling Lab for Data Integrity
Immersive Director/Professor of Practice , Arizona State University

Description

When it comes to adding distinct value to consumers with spatial XR techniques, leveraging live sports data offers some of the most compelling possibilities that push the boundaries of entertainment. Advances in computer vision techniques have given leagues the ability to track positional data of all aspects of gameplay with immense speed and accuracy. Applications include second screens to track fantasy statistics, virtual cameras to see gameplay from a new angle, companion apps that overlay data on top of plays from wherever you are sitting, and completely new ways of remixing and reviewing replays. Stadiums themselves are the perfect micro-metaverses, providing a mappable canvas rich with data to be visualized, commerce to be communicated, and passions to be expressed, while new devices give at-home viewers ways to get closer to the action. In this talk, Nexus Studios' Head of Immersive will dive into some of the more exceptional use cases for XR for sports across a spectrum of leagues, technologies, and platforms, and discuss who is using this technology, which companies are poised to capitalize on it, and where this technology is going next in the very near future.

Speakers

Head of Immersive , Nexus Studios