Description

An exploration of the skills and strategies that are necessary to create stand-out experiences in the fast-paced and disruptive world of AR creation. Led by Luke Hurd and Lianne Baron, this presentation will cover how Creators tailor large-scale AR experiences to meet the needs of different audiences, using AR installations at Coachella as the backdrop.

If you're a beginner or an experienced AR creator, this is sure to provide valuable insights that you can use to enhance your skills, stay competitive and grow your career.

Speakers

Luke Hurd

Director Experience Design (Innovation) , VML

Lianne Baron

AR Partnerships , Meta