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Gamification of Fan Experiences Using XR

Description

Fans don’t just want to watch the game - they want to be a part of the experience. To engage their attention, fans demand a personalized, emotional experience, with increasing pressure to show innovation. Tech enabled experiences provide brands an opportunity to gain insights on their fans (their needs, motivations, etc.), and become more influential in their purchasing decisions.

Whether digital platforms, AR, VR, AI, holograms, or NFTs, the gamification of the fan experience is an example of the way teams and brands can optimize consumer interactions to increase sales, analyze customer engagement, and measure partnerships. From pre-event, to on-site, to at-home, and post game experiences, our fireside chat will explore how brands can leverage XR to connect with consumers, build fanbases, and influence opinion.

Speakers

CEO and Founder , MVP Interactive
CMO , MVP Interactive
Director, Baseball Innovation , Chicago Cubs

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Drawing links between classic video games (like GTA, Portal, Last of Us, Destiny, Fortnite) and immersive theater groups, both historical and contemporary, (Punchdrunk, The Living Theater, Odyssey Works, Third Rail Projects, La Fura del Baus), this talk will examine how both mediums leverage player agency and create living worlds. Attendees interested in experiential storytelling will come away with knowledge about tools like emergent narrative, environmental storytelling, sandbox game design, and a responsive world. I’ll discuss the importance of state change tracking, best practices for balancing player choice when using branching story techniques, and the role of AI in the future of story.​​

With the launch of the Vision Pro, we are seeing significant industry momentum in XR and the metaverse. However, as my colleagues often say: “The metaverse is a technology in search of a reason for being.” As such, this talk will provide tangible insights on how to drive human-focused experiences, and provide essential ideas to creators looking to craft XR worlds that go beyond passive consumption into the realm of “story living.”

Speakers

Chief Creative Officer , Subverse Narrative Consulting
Jun 19

03:45 PM - 04:45 PM

Description

In the dynamic landscape of sports, fan engagement has transcended traditional boundaries, thanks to the advent of immersive technologies. This speaking session delves into the transformative impact of immersive technology on fan experiences at sporting events, exploring the evolution from passive spectators to engaged participants. This talk will feature executives from leagues, teams, and sporting events to discuss strategic approaches to leverage technology in enhancing fan engagement.

Key Highlights

• Enhancing Stadium Experiences: Discuss how technology is transforming the traditional spectator experience into a multisensory journey bringing fans closer to the action, and creating interactive experiences that blur the lines between the virtual and physical realms.

• Virtual Fan Communities: Delve into the rise of virtual fan communities, where immersive technologies facilitate global connectivity among fans.

• Player-Fan Interaction: Explore how immersive technology is bridging the gap between players and fans. From virtual meet-and-greets to personalized AR experiences featuring favorite athletes, discover how technology is creating memorable connections.

• Impact on Sponsorship and Brand Engagement: Examine the role of immersive technology in elevating sponsorship activations and brand engagement. Explore innovative campaigns that leverage AR and VR to create memorable, shareable moments for fans.

The session will be enriched with case studies, aimed to inspire and inform professionals seeking to harness the full potential of immersive technology to revolutionize fan experiences at sporting events.

Speakers

Head of Global Partnerships , SoFi Stadium and Hollywood Park
CEO and Founder , MVP Interactive
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