Designing Digital Experiences at Coca-Cola


Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:

- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.


Global Manager of Experiential Design , Coca-Cola

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