Unlocking the Potential of AR: Key Principles for Success

May 31

11:20 AM - 11:45 AM


In a fast-evolving world of technology, staying ahead of the curve and pushing creative and technological boundaries with AR is not just beneficial, but essential. Join Resh Sidhu and Ben Feuerstein, the founders of Snapchat's AR Creative Studio, as they unveil their key principles for building industry-leading AR experiences with the Snap AR platform.

During this talk, they'll share principles for AR development on Lens Studio backed by real-world examples of experiences that have captivated festival-goers with Live Nation, transformed fashion with Vogue, and brought wonder to Coca-Cola. Whether you're a brand, a developer, or simply curious about the latest advancements in Snap AR’s technology, this is a unique opportunity to learn from experts and gain practical insights and innovative ideas.

Get ready to be inspired, educated, and amazed by the incredible possibilities of Snap AR, and how it can help you meet the ever-changing demands of today’s consumers.


Head of Business, Ops & Innovation, Arcadia Creative Studio , Snap, Inc.
Global Director, Arcadia Creative Studio , Snap, Inc.

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