Description

We will delve into the common pitfalls and drawbacks of using augmented reality in advertising. We will explore how brands and marketers can make AR campaigns more effective and user-friendly, and discuss the importance of considering the target audience and brand message when implementing AR technology. Join us to learn how these lessons can be applied to new ways of advertising and to the emerging field of AR books and education, and discover how to create engaging and meaningful experiences for users.

Speakers

Ioana Carp

Brand Strategist , SQUARS