Future of Sports Live Entertainment Powered by VR & Live 3D Data

Oct 25

14:30 - 14:55


More and more live entertainment companies are exploring 3D virtual worlds as a new content distribution channel, to engage audiences in new ways and explore new monetization opportunities. Sports has always been at the forefront of innovation and has been using data to augment the viewing experience for many years. Now we see important technology waves come together to change live sports entertainment forever.

This talk discusses how advances in artificial intelligence is making live 3D data, for example of athletes, available in real-time, and how paired with the increasing adoption of 3D interfaces, this allows for a completely new live sports experience. We cover the state of the art of generating live 3D data, who the key players are (companies like Hawkeye, Beyond Sports, etc.), and how it is used in a range of applications already today to provide fans at home a more immersive and interactive experience.


Co-Founder & COO , Virtex
Chief of Strategy & Partnerships , VR Motion Learning

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