Back

Future of Sports Live Entertainment Powered by VR & Live 3D Data

Oct 25

14:30 - 14:55

Description

More and more live entertainment companies are exploring 3D virtual worlds as a new content distribution channel, to engage audiences in new ways and explore new monetization opportunities. Sports has always been at the forefront of innovation and has been using data to augment the viewing experience for many years. Now we see important technology waves come together to change live sports entertainment forever.

This talk discusses how advances in artificial intelligence is making live 3D data, for example of athletes, available in real-time, and how paired with the increasing adoption of 3D interfaces, this allows for a completely new live sports experience. We cover the state of the art of generating live 3D data, who the key players are (companies like Hawkeye, Beyond Sports, Move.ai etc.), and how it is used in a range of applications already today to provide fans at home a more immersive and interactive experience.

Speakers

Co-Founder & COO , Virtex
Chief of Strategy & Partnerships , VR Motion Learning

Related Sessions

Description

Coming Soon!

Speakers

Content Designer II , Microsoft
Professor of Professional Practice , USC Annenberg School of Journalism
COO , Starling Lab for Data Integrity
Immersive Director/Professor of Practice , Arizona State University

Description

When it comes to adding distinct value to consumers with spatial XR techniques, leveraging live sports data offers some of the most compelling possibilities that push the boundaries of entertainment. Advances in computer vision techniques have given leagues the ability to track positional data of all aspects of gameplay with immense speed and accuracy. Applications include second screens to track fantasy statistics, virtual cameras to see gameplay from a new angle, companion apps that overlay data on top of plays from wherever you are sitting, and completely new ways of remixing and reviewing replays. Stadiums themselves are the perfect micro-metaverses, providing a mappable canvas rich with data to be visualized, commerce to be communicated, and passions to be expressed, while new devices give at-home viewers ways to get closer to the action. In this talk, Nexus Studios' Head of Immersive will dive into some of the more exceptional use cases for XR for sports across a spectrum of leagues, technologies, and platforms, and discuss who is using this technology, which companies are poised to capitalize on it, and where this technology is going next in the very near future.

Speakers

Head of Immersive , Nexus Studios

Description

Coming Soon!

Speakers

VP of Web3 & Innovation , Warner Records
VP of Marketing , AmazeVR, Inc.