Description

Now is the time for brands who partner with sports leagues, musicians and other entertainment venues to invest in a proactive and scaled XR gameplan to connect with their consumers who desire more immersive fan engagement. The panel will explore new ways for brands to leverage innovative XR experiences to enhance the fan experience; from using Web AR to give fans access to behind the scenes experiences, to immersive up close experiences with world-famous athletes, musicians and celebrities - these connected experiences are only the beginning of what's possible.

Speakers

Craig Brown

XR Program Manager, 5G Experience Activations , Verizon

Diana Mendez

Marketing Coordinator , 8th Wall

Jason Yim

CEO , Trigger Global

Jessica Owens

Field Marketing Director , Molson Coors Beverage Company