Description

“The past few years in the AR/VR industry have shown an increase in understanding around hardware and use cases for augmented and virtual reality devices, and this has happened in stages. The first stage was education around how AR/VR devices and experiences actually work: differences between AR and VR, how spatial tracking and georegistration work, etc. The next stage is currently ongoing, where small scale pilot phases and beta tests show potential in specific use cases; this is where the common case study metrics come from, with use cases like Training, remote expertise, and field service are commonly tied to impressive but vague improvements in case studies. But as the market begins to truly scale, there are near infinite variables that can significantly impact ROI, and lead to disappointing results when compared in a vacuum to the existing case study data.

This talk will hone in on those potential variables both in current popular verticals and use cases as well as less explored areas, and contextualize everything with both quantitative market data and qualitative talking points. This information will serve as a jumping off point for future discussion, preparation, and ideally implementation with some of the unsureness removed from the equation.”

Speakers

Eleftheria Kouri

Research Analyst , ABI Research