Why You Should Take This Workshop

This workshop will help you gain an understanding of:

• Why Web AR is the next essential medium for marketing and advertising and how it's being used today;

• How brands and businesses are using Web AR to drive user engagement and increase conversion rates;

• What Web AR tools are available to you and how to easily get started with them;

• How to successfully craft an end-to-end Web AR marketing strategy that will realize tangible results;

Learn from the best instructors and unmatched resources:

• Instructed by award-winning Web AR experts plus renowned guest speakers throughout the course;

• One-on-one sessions with your instructors to review your assignments and provide feedback;

• Network of Web AR experts and actionable resources to get started on your Web AR journey;

• Courtesy of our data partner ARtillery Intelligence, class members get a free two-week subscription to ARtillery Pro ($1,200 annual value). Not only will you get curated content specifically geared towards your course, but you'll also have access to their entire knowledge vault packed with data and spatial insights to support your continued education.

• Zappar is offering a 20% discount on Pro annual subscription for all workshop attendees. Participants will receive a special code for registering to the platform.

Who Should Take This Workshop?

For anyone who has ever asked “What is Web AR and how does it work?” - this workshop does not require any technical or coding experience, and is suited ideally for:

• Brand Managers - help your company navigate and evaluate Web AR for your brand;
• Creative Agencies - learn how and why you should consider providing Web AR solutions to your clients;
• Digital Artists - apply your creative and technical skills to helping brands leverage Web AR;
• Creative Technologists - explore this emerging medium for marketing and advertising and complement your technical skills with a proven process for Web AR campaigns;
• AR Enthusiasts - anyone looking to learn more about how to make Web AR more accessible and to deploy campaigns for marketing and advertising.

Jackson Family Wines

Bull & Bear AR Gifting

Microsoft Holographic Retail

American Heart Association

Why Web AR

Augmented Reality has taken Marketing and Advertising by storm since 2020. With limitations to in-person interactions, brands are seeking new ways to engage with customers virtually. Historically, consumer AR has been slow to adopt due to various points of friction such as downloading an app.

Enter Web AR: You can now seamlessly deploy an AR experience to your customers across your preferred channels, from social media to email, through the use of a simple URL link or QR code.

WebAR offers the widest reach possible of all AR platforms with 3.5 billion smartphones worldwide across iOS and Android devices.

With only a few clicks, customers can interact with your brand in the physical world, view products in their home space, try-on clothing items and accessories before buying, or watch brand ambassadors talk and walk across their kitchen table.

These powerful and engaging experiences are the reason why the memory response to AR is 70% higher than non-AR interactions and why brands using AR ads are seeing disproportionate results, like 520% increases in intent to purchase in the six months that follow ( 95x the benchmark for non-AR ).

Learn to Harness Web AR

With this on-demand online workshop, you’ll learn the foundational skills necessary to craft a carefully considered approach for deploying Web AR marketing and advertising experiences to your customers. You’ll learn how to set Web AR campaign goals, craft an AR-enabled customer journey, and deploy an omnichannel Web AR campaign that’s measurable, impactful, and designed to either compliment or outperform traditional marketing benchmarks.

Led by Patrick Johnson, CEO of the award-winning AR agency Rock Paper Reality, and Omead Sinai, Strategy Consultant at Rock Paper Reality (and former Customer Strategist at Deloitte Consulting), this on-demand workshop combines a deep dive into RPR’s street-tested “AR Blueprint” for brands with virtual workshops and specific examples focused on creating Web AR campaigns. There are also live office hours and group webinar engagements to allow for networking, questions, and deeper discussions focused on participants’ specific projects, goals, and to work through the assignments.

Key Takeaways