12 Jul 2024 | Mike Boland

AWE Talks: AR and AI Collide

AWE USA 2024

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of AWE USA 2024 sessions on AWE’s YouTube Channel.

Speakers
Bobby Murphy
Paige Piskin

– One of the ongoing areas of excitement and speculation in XR is its collision with AI.
   – In his AWE USA 2024 welcome keynote, Ori Inbar set the tone by proclaiming XR ❤️ AI.
– This was followed up that morning by Snap CTO Bobby Murphy announcing Gen AI Suite
   – As a core component of Snap Lens Studio 5.0, this brings generative AI to lens workflows. 
   – For example, creators can streamline lens development by generating 3D assets on the fly.
– Prolific lens creator Paige Piskin has already used it and reports force-multiplying effects. 
   – This manifests in a few creator-facing benefits, including time-savings and new capabilities. 
   – With time-savings, she's empowered to do more client projects, impacting her bottom line.
   – With new capabilities, she's building lenses that have greater dimension than her past work. 
– Though it could be argued that AI threatens to replace creators like Piskin, she sees it differently.
   – Specifically, gen AI automates rote tasks, freeing her up for higher-value creative work.
   – Furthermore, those creative aspects are still required for successful lenses, regardless of AI.
– Beyond creator-facing AI, Murphy teased another Snap development: user-facing gen AI. 
   – This will let users become creators, generating custom animations on the fly via text prompts. 
   – Creators will also be able to build lenses that hand control to users for open-ended experiences. 
– This is welcomed by Piskin, as AR has always thrived on sharing creative control with users. 
   – It's reinvented with every use, she says, as its infused with unique scenes & surroundings. 
– Meanwhile, these generative lenses require ample compute and load balancing to work properly.

   – For that reason, it's not available yet but Murphy says that his team is hard at work to enable it. 
– Until then, Lens Studio 5.0 and the creator-facing Gen AI Suite are already released into the wild. 

For more color, see the full video below...




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