8 Nov 2024 | Mike Boland

AWE Talks: XR's Past, Present & Future

AWE EU 2024

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.


Speakers
Ori Inbar, co-founder, AWE

Key Takeaways & Analysis
– Sometimes knowing an industry segment is all about knowing its history. 
– In that light, XR has come a long way in its history,, milestones, and ongoing cycles.
– AR, for one, is about 15 years old, as is AWE itself, celebrating its 15th year.
– VR is a bit older, going back to the famed Ivan Sutherland Sword of Damocles Demo.
– As for examining the past, there are many lessons and innovators worth honoring.
– These are commemorated by AWE's XR Hall of Fame, launched in June at AWE USA.
– Returning to the present, there’s ample momentum in XR and it’s come a long way.
– Though “every bloody year” is the year of XR (Bob Stone), there’s a decent argument for 2024.
– Quantitatively, XR is doing well (though it often doesn’t get credit) including $25B in revenue.
– More than 40 developers have earned $10 million+ each on the Quest store.
– There's also massive investment and activity from tech giants to jockey for positioning.
– And several investors and industry watchers believe we're primed for an inflection.
– For example, Andreessen Horowitz calls XR one of the most underrated markets today.
– And just look at Meta Orion and Snap Spectacles ‘24 in the last few months alone.
– The past year has also seen a meaningful convergence of AI and XR.
– Looking forward, things are looking bright including momentum with MR and smart glasses.
– And of course, Apple Vision Pro is only in V1 and has a long promising roadmap ahead.
– Altogether, signs point to the near and long term term making us increasingly feel spatial.

For more color, see the full video below...




  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.