31 Jan 2025
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Mike Boland
AWE Talks: Where Does AR Work (and Not Work)?
AWE EU 2024
Welcome back to AWE Talks, our series that revisits the best of AWE’s conference sessions. With a fresh batch of footage from AWE EU 2024, we have a treasure trove of on-stage insights to dive into.
We continue the action this week with insights from AR strategic consultants. In their client work, where does AR apply to business practices... and where does it fall flat? They've synthesized top success factors.
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.
Speakers
Matt Brown, Cambridge Consultants
Alice McCutcheon, Cambridge Consultants
Key Takeaways & Analysis
– Though AR promises to elevate enterprise productivity, it's not a silver bullet.
– It applies well to some functions but not others, and not always.
– For example, a classic example is AR's imagined use in surgical procedures.
– Though this is cited as a way AR will show its value, it often falls down in practice.
– Reasons include information overload and not meeting specific needs of surgeons.
– So where does AR work and not work in enterprise productivity and guidance?
– It often comes down to a case-by-case basis but patterns can also be seen.
– Cambridge Consulting synthesized such patterns and attributes from its client work.
– First, the need to locate objects in physical space is an area that AR often shines.
– This involves use cases like locating and picking parts in warehouses with AR.
– Another example is locating broken or missing machine parts in industrial settings.
– A second area where AR applies is discovering information spatially.
– This includes informational overlays on objects to guide or assist users.
– While the first example above is about finding things, this is all about contextualizing.
– Examples include maintenance instructions or geotagged landmarks for tourists.
– Thirdly, the need to express commands spatially can be meaningfully aided by AR.
– McCutcheon offers the example of directing where a drone should fly using AR.
– A fourth area of AR applicability is wherever interaction with reality is valuable
– This invokes the classic AR use case of furniture visualization or clothing try-ons.
– Looking at these four areas, one common thread includes digital-physical bridging.
– This includes gestural control of smart things – a futuristic but valuable outcome.
– Another common thread is 'seeing the unseen' such as overlaying machine instructions.
– Lastly, remote collaboration is an area that synthesizes many of these success factors.
– Altogether, this list will be a moving target as AR itself evolves and apps are developed.
– Meanwhile, knowing where AR works and doesn't work can optimize its deployments.
For more color, see the full video below...
Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.
Speakers
Matt Brown, Cambridge Consultants
Alice McCutcheon, Cambridge Consultants
Key Takeaways & Analysis
– Though AR promises to elevate enterprise productivity, it's not a silver bullet.
– It applies well to some functions but not others, and not always.
– For example, a classic example is AR's imagined use in surgical procedures.
– Though this is cited as a way AR will show its value, it often falls down in practice.
– Reasons include information overload and not meeting specific needs of surgeons.
– So where does AR work and not work in enterprise productivity and guidance?
– It often comes down to a case-by-case basis but patterns can also be seen.
– Cambridge Consulting synthesized such patterns and attributes from its client work.
– First, the need to locate objects in physical space is an area that AR often shines.
– This involves use cases like locating and picking parts in warehouses with AR.
– Another example is locating broken or missing machine parts in industrial settings.
– A second area where AR applies is discovering information spatially.
– This includes informational overlays on objects to guide or assist users.
– While the first example above is about finding things, this is all about contextualizing.
– Examples include maintenance instructions or geotagged landmarks for tourists.
– Thirdly, the need to express commands spatially can be meaningfully aided by AR.
– McCutcheon offers the example of directing where a drone should fly using AR.
– A fourth area of AR applicability is wherever interaction with reality is valuable
– This invokes the classic AR use case of furniture visualization or clothing try-ons.
– Looking at these four areas, one common thread includes digital-physical bridging.
– This includes gestural control of smart things – a futuristic but valuable outcome.
– Another common thread is 'seeing the unseen' such as overlaying machine instructions.
– Lastly, remote collaboration is an area that synthesizes many of these success factors.
– Altogether, this list will be a moving target as AR itself evolves and apps are developed.
– Meanwhile, knowing where AR works and doesn't work can optimize its deployments.
For more color, see the full video below...
Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.
