7 Feb 2025 | Mike Boland
Where Does AR Work (and not work), Part 2
AWE EU 2024

Welcome back to AWE Talks, our series that revisits the best of AWE’s conference sessions. With a fresh batch of footage from AWE EU 2024, we have a treasure trove of on-stage insights to dive into.

After highlighting XR's fitting areas of applicability last week with Cambridge Consultants, we continue the analysis this week with Boston Consulting Group. What are they learning from hands-on XR deployments?

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.

Speakers
Tibor Mérey, Boston Consulting Group

Key Takeaways & Analysis
– Though XR promises to elevate enterprise productivity, it's not a silver bullet.
– It applies well to some functions but not others, and not always.
– Mérey sees the greatest value in XR when it accomplishes a few specific endpoints. 
– The first is foresight: when XR can help enterprises preempt and prevent incidents. 
   – This can be seen in visualizing machine design dimensionally to foresee issues.
   – When done right, it can result in fewer errors in industrial settings and less rework. 
– The second area is teleportation, which is enabled through see-what-I-see guidance.
   – This helps industrial enterprises scale by placeshifting their scarce senior experts. 
   – It also boosts micro-efficiencies such as speeding up resolution and reducing errors. 
– The third area is X-ray vision, such as overlaying data that empowers individuals.
   – This can elevate everything from surgery to industrial machine maintenance. 
   – These types of XR deployments are ramping up in frequency and user satisfaction. 
– The fourth area is infinite knowledge, when informational overlays can empower users.
   – This is all about reference material that can be accessed on-demand and in situ. 
– The fifth area is understanding, when enterprises can empower their customers.
   – With things like in-situ instructions, customers can self-serve, which creates scalability. 
– All of these areas collectively engender the augmented worker.
   – But it's easier said than done to achieve all of these outcomes: several barriers persist. 
  – For example, the tech often works fine but people strategies create friction. 
– Mérey recommends following five principles in any XR deployment.
   – Start with a business case
   – Involve the shop floor (end users) from the beginning
   – Test early, fail fast
   – Create first pearls, then go for the string of pearls
   – Embed XR as a capability
– Any XR deployment has unique challenges but these steps boost the chances of survival 

For more color, see the full video below...





  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

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