28 Mar 2025
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Mike Boland
AWE Talks: What Are the Best Flavors of Mixed Reality?
AWE EU 2024
Welcome back to AWE Talks, our series that revisits the best AWE conference sessions. With a fresh batch of footage from AWE EU 2024, we have a treasure trove of on-stage insights to dive into.
We continue the action this week with a look at mixed reality. The term is thrown around a lot, but what is it really? And what are best practices for creating interactive and immersive experiences? Anthony Vitillo breaks it down.
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.
Speakers
Antony Vitillo, The Ghost Howls
Speakers
Antony Vitillo, The Ghost Howls
Key Takeaways & Analysis
– There's perhaps no other tech sector with more confusion around its terminology than XR.
– Part of that comes down to the alphabet soup of acronyms... AR, VR, MR, XR, LMNOP, etc.
– One culprit for the ensuing confusion is companies that coopt these terms for their own ends.
– Regardless, what is real mixed reality, and what are its best practices and success factors?
– For one, Anthony Vitillo espouses graphical elements that interact with physical ones.
– Floating graphics that don't interact dimensionally with their surroundings isn't mixed reality.
– Beyond that foundational criteria, what are the attributes that represent good mixed reality?
– Vitillo gives us several examples, with common qualities like interactivity, utility, and fun.
– For example, timers that are anchored to physical objects (like boiling water) have utility.
– Others can have a creative spin, such as pulling color out of physical objects to draw with.
– There are also ways to make mundane things come alive, such as gamified vacuuming.
– The world can also be enlivened by apps that make it pulse to the beat of a song.
– These are just a few of Vitillo's highlight reel of best MR apps, and more will develop.
– As MR itself evolves, the ways that developers apply it creatively will be a moving target.
For more color, see the full video below...
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