We continue the action this week with a look Apple Vision Pro's alignment with enterprise XR. Though Apple marketing focuses on consumer use cases, is AVP's elite mixed reality experience a good fit for enterprise use?
Key Takeaways & Analysis– Enterprise XR's aspirational use cases continue to go unfulfilled.
– Though XR in the enterprise is proving its value, it hasn't reached its potential.
– This includes things like spatial collaboration and AR-guided productivity.
– Some enterprises are realizing these visions, but overall penetration is low.
– Functionality for things like spatial collaboration is also in early evolutionary stages.
– These use cases are easy to envision but extremely difficult to execute.
– This is why XR demos and evangelism are often long on imagination, short on proof.
– One looming question is if Vision Pro changes some of those dynamics.
– The device's price tag will be an issue in enterprise adoption in some cases.
– But its capabilities could attract more enterprises, particularly with mixed reality.
– This is already starting to gain traction with tools like JigSpace, Hololight & Campfire.
– For example, JigSpace has already seen 50K AVP installs and 80,000 hours of use.
– It has also reduced sales cycles (for immersive sales demos) from 6 months to 6 weeks.
– In the same sales context, it has reduced transportation costs to trade shows by 90%.
– It has also boosted engagement and knowledge retention in technical training by 3x.
– To reach some of these KPIs, it's advisable to build for shareability for enterprises.
– For example, enterprises will often share Vision Pro among many end users.
– Also develop for AVP's unique aspects. Lean into spatial capabilities as much as possible.
– For example, take advantage of its intuitive and immersive gestural UI.
– Similarly, don't just port things from other platforms... lean into what makes AVP special.
For more color and depth, see the full panel discussion below...

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