1 May 2025
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Mike Boland
Is Apple Vision Pro Primed for Enterprise XR?
AWE USA 2024
Welcome back to AWE Talks, our series that revisits the best AWE conference sessions. With AWE USA 2025 just around the corner, we're getting the juices flowing with the most impactful and evergreen talks of the past year.
We continue the action this week with a look Apple Vision Pro's alignment with enterprise XR. Though Apple marketing focuses on consumer use cases, is AVP's elite mixed reality experience a good fit for enterprise use?
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.
Speakers
Emily Olman
Zac Duff
Susanne Haspinger
Jay Wright
Speakers
Emily Olman
Zac Duff
Susanne Haspinger
Jay Wright
Key Takeaways & Analysis
– Enterprise XR's aspirational use cases continue to go unfulfilled.
– Though XR in the enterprise is proving its value, it hasn't reached its potential.
– This includes things like spatial collaboration and AR-guided productivity.
– Some enterprises are realizing these visions, but overall penetration is low.
– Functionality for things like spatial collaboration is also in early evolutionary stages.
– These use cases are easy to envision but extremely difficult to execute.
– This is why XR demos and evangelism are often long on imagination, short on proof.
– One looming question is if Vision Pro changes some of those dynamics.
– The device's price tag will be an issue in enterprise adoption in some cases.
– But its capabilities could attract more enterprises, particularly with mixed reality.
– This is already starting to gain traction with tools like JigSpace, Hololight & Campfire.
– For example, JigSpace has already seen 50K AVP installs and 80,000 hours of use.
– It has also reduced sales cycles (for immersive sales demos) from 6 months to 6 weeks.
– In the same sales context, it has reduced transportation costs to trade shows by 90%.
– It has also boosted engagement and knowledge retention in technical training by 3x.
– To reach some of these KPIs, it's advisable to build for shareability for enterprises.
– For example, enterprises will often share Vision Pro among many end users.
– Also develop for AVP's unique aspects. Lean into spatial capabilities as much as possible.
– For example, take advantage of its intuitive and immersive gestural UI.
– Similarly, don't just port things from other platforms... lean into what makes AVP special.
For more color and depth, see the full panel discussion below...
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