10 Jul 2025
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Mike Boland
AWE Talks: Accelerating the Spatial Revolution
AWE USA 2025
Welcome back to AWE Talks, our series that revisits the best AWE conference sessions. With AWE USA 2025 concluded, we have a fresh batch of session footage to sink our teeth into for weeks to come.
We continue the action this week with Qualcomm’s SVP and GM of XR, Ziad Asghar. Qualcomm sits at the center of the spatial computing world, powering and processing its top devices. What's the latest in its road map?
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.
Speakers
Ziad Asghar, Qualcomm
Speakers
Ziad Asghar, Qualcomm
Key Takeaways & Analysis
– Qualcomm continues to be the heartbeat of the spatial computing spectrum.
– Powering the leading XR devices, it’s embedded and instrumental throughout the landscape.
– This includes an expanding array of Snapdragon XR platforms, purpose-built for device classes.
– Its XR chip series is built for VR and MR devices that prioritize things like resolution and rendering.
– The AR chip series is built for optical see-through (OST) glasses, prioritizing mobility and AI.
– The latest update is the AR1+ Gen1, purpose-built for AI smartglasses and situational intelligence.
– This includes things like on-device language models that are intelligent and privacy-safe.
– Overall, it's all about powering glasses that are lightweight, camera-dependent and AI-fueled.
– All of the above takes shape through Qualcomm partners such as Meta and Google.
– Meta is betting on several horses, from lightweight AI glasses to Orion to Quest 3.
– Google will likewise power a wide range of devices from an OS perspective with Android XR.
– Qualcomm is also building for use cases and vertical applications where it sees the most value.
– Healthcare and wellness is a big category where AR and AI will converge in meaningful ways.
– Sports is another example, where dynamic views of sporting events offer a large market opportunity.
– Altogether, Qualcomm's purpose-built approach mirrors and supports the expanding spatial spectrum.
– As such, its moves and machinations can be seen as a leading indicator of the industry's direction.
For more color and depth, see the full panel discussion below...
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