17 Jul 2025
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Mike Boland
AWE Talks: Xreal's Present & Future
AWE USA 2025
Welcome back to AWE Talks, our series that revisits the best AWE conference sessions. With AWE USA 2025 concluded, we have a fresh batch of session footage to sink our teeth into for weeks to come.
We continue the action this week with a glimpse into Xreal's future. How is it riding the tailwinds of the emerging display glasses market, and what will we see next from the company?
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.
Speakers
Chi Xu, Xreal
Speakers
Chi Xu, Xreal
Key Takeaways & Analysis
– Xreal is pioneering a device class that has exploded in demand: display glasses
– These carry a simple and focused value proposition for massive virtual displays.
– Use cases include gaming, entertainment, and productivity in a private setting.
– Xreal has sold more than 600,000 units over its lifetime.
– It now sits in a unique position with many moving parts coming together.
– It has the much lauded One Pro flagship, upcoming Aura, and enterprise efforts underway.
– In the past year since the last AWE USA, it launched the X1 chip, a powerful co-processor.
– This can achieve 3 milliseconds of motion to photon latency.
– Meanwhile, the One Pro is pushing boundaries, such as a 57-degree field of view.
– And the new Xreal Eye add-on unlocks 6DoF experiences and environmental awareness.
– 10,000 One Pro Units have already been sold through the pre-order period.
– Next on the horizon is Xreal Aura, which will be built on the Google XR operating system.
– It will boast a whopping 70-degree+ field of view, X1S chip, and be Gemini-powered.
– Android XR will unlock multimodal AI, which will be a key AR use case for Xreal and beyond.
– Though we don't know much about Aura, we do know that Xreal One is its spiritual predecessor.
– Among other things, that means developers who work with Xreal One, can port apps to Aura.
– Lastly, Xreal will leverage all the above positioning to make a more concerted enterprise push.
– Altogether, there are many balls in the air for Xreal, and many exciting directions it could go.
For more color and depth, see the full panel discussion below...
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