11 Nov 2019
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Emily Friedman
AR+VR Weekly: Plastic Surgery Filters, VR Icebergs & More Apple Talk
AR/VR Weekly
Catch up on the latest AR+VR highlights, funding news & launch announcements: Week of November 4
Image Source: BBC
Welcome to another AR+VR weekly, brought to you by AWE! In addition to keeping you up-to-date on the biggest news, funding activity and announcements in immersive tech, here are three stories that caught our eye last week:
Highlights
Outrage over a user-created filter called "FixMe" has led Facebook to ban 'plastic surgery' filters, including face lifters and lip fillers. Going forward, Spark AR says it will take longer to approve new filters and delete any offensive filters from the Instagram Effect Gallery.
Meanwhile, scientists found that immersive experiences of the icy Arctic (think icebergs and frigid oceans) can actually relieve burning pain, adding to the growing pile of evidence that VR could be used to treat chronic pain.
Finally, the latest Apple AR rumors: Apple is reportedly working with gaming giant VALVE on a new headset and - as indicated in a recent patent - working on advanced gaze prediction in MR.
Funding News
Niantic extends sponshorship offers to small businesses (SMBs) (AR Insider)
Launch Announcements
Trimble Announces Availability of the XR10 with HoloLens 2 (PR Newswire)
Adobe unveils Aero, its first AR creation app (Engadget)
Microsoft starts shipping enterprise-focused HoloLens 2 mixed-reality headset (Silicon Angle)
AVARA Media and Polar Bears International launch AR experience (AR Post)
Google Open-Sources Its Cardboard AR Project (MediaPost)
UL announces pursuit of new standard addressing safety for AR/VR/MR (PR Newswire)
Niantic Labs announces live multiplayer feature for Pokémon Go + Wayfarer program (Venture Beat)
Panera to Launch AR Feature Letting Customers See Nutrition Facts (Delish)
Coca-Cola Introduces AR-enabled Holiday Packaging (Next Reality)
Sony Pictures and The Void to release Jumanji VR experience (Variety)
Vuzix Announces Collab with Ubimax to Support World's First Everything-as-a-Service Smart Glasses Offering (Vuzix)
Rhythm Shooter 'Audica' Launches on PSVR with 4 Exclusive Songs (Road to VR)
Event Listings
AWE Tel Aviv 2019: November 11 (Tel Aviv, Israel)
XR4ALL Meetup with WiIT at VR Days: November 13 (Amsterdam, Netherlands)
WEARABLE EXPO: February 12-24, 2020 (Tokyo, Japan)
AWE Asia 2020: March 28-29 (Shenzhen, China) Register Now for AWE Asia's Early Bird Pricing: Join as a: Participant or Exhibitor
AWE USA 2020: May 27-29 (Santa Clara, CA) Super Early Bird tickets are already on sale!
