3 Sep 2021
|
Mike Boland
AWE Talks: Is eCommerce AR's Leading Use Case?
Welcome back to AWE Talks, our series that plucks the greatest hits from the vast AWE conference archive. To get the juices flowing for AWE USA 2021, we're highlighting insightful videos from the recent past.
We continue the series this week with a look at the ways that AR is supporting eCommerce. Given revenue estimates, you could argue that eCommerce is AR's most relevant endpoint – at least at this early stage.
To unravel this argument, we hear from Seek XR founder & CEO John Cheney who breaks down the drivers and dynamics.
See the full video below along with TLDR (or TLDW) quick-hit takeaways.
– AR is still underdeveloped in many areas but its demonstrating tangible value in eCommerce.
– Brands and e-tailers continue to elevate spending on AR to bring their products to life in shoppable ways.
– This benefit has amplified in a pandemic where AR can bring more dimension to eCommerce.
– But AR's benefits will sustain in a post-Covid world as it will attract brands on its merits and performance.
– Beyond campaign performance, AR can instill trust and transparency in products, which engenders brand equity.
– For all these reasons, AR will eventually become table stakes: Brands that don't adopt will appear outdated.
– As for tactics, web AR is the best way to reduce onboarding friction for branded AR experiences.
– Make sure the UX is well designed, as you only have one chance to make a first impression.
Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.
We continue the series this week with a look at the ways that AR is supporting eCommerce. Given revenue estimates, you could argue that eCommerce is AR's most relevant endpoint – at least at this early stage.
To unravel this argument, we hear from Seek XR founder & CEO John Cheney who breaks down the drivers and dynamics.
See the full video below along with TLDR (or TLDW) quick-hit takeaways.
– AR is still underdeveloped in many areas but its demonstrating tangible value in eCommerce.
– Brands and e-tailers continue to elevate spending on AR to bring their products to life in shoppable ways.
– This benefit has amplified in a pandemic where AR can bring more dimension to eCommerce.
– But AR's benefits will sustain in a post-Covid world as it will attract brands on its merits and performance.
– Beyond campaign performance, AR can instill trust and transparency in products, which engenders brand equity.
– For all these reasons, AR will eventually become table stakes: Brands that don't adopt will appear outdated.
– As for tactics, web AR is the best way to reduce onboarding friction for branded AR experiences.
– Make sure the UX is well designed, as you only have one chance to make a first impression.
Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.
