22 Oct 2021 | Mike Boland

AWE Talks: What is Fractional AR?

Augmented Reality

 

See the full video below along with TLDR (or TLDW) quick-hit takeaways.

– According to Xmark Labs' Nicholas Napp, the opportunity in AR today lies in fractional or "lite AR."
– This is where there's low cost and high benefit, where things are experientially relevant but technologically simpler.  
– One example of this principle is audio-AR. Life is augmented through sound, without the need for optical systems. 
– Facebook's Ray-Ban Stories take this approach, prioritizing style and wearability over visual-AR.
– Even when it comes to visual AR, there are lighter elegant ways to create experientially-rich products. 
– For example, Tilt Five achieves a rich stationary-AR experience with lightweight hardware. 
– Quantifying that, Tilt Five's 3-player system is less than $900 which is 1/10 the cost of a Hololens 2, per player.
– Many enterprise use cases such as data visualization could likewise benefit from this stationary tabletop approach.
– Fractional AR also serves another important purpose: cultural acclimation. Consumers need to be eased in to faceworn tech. 
– Many signals point to Apple choosing a "lite AR" path for its rumored smart glasses in order to tap into a larger market. 

See the full discussion in the video below... 



  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.