20 Feb 2019 | Tom Emrich
AR+VR Weekly: Mirrorworld, HoloLens 2, and Kellogg VR Tool
AR/VR Weekly

Catch up on the latest AR+VR highlights, funding news & launch announcements: Week of Feb 10


Image Source: Accenture

Highlights

It’s been another busy week in AR+VR! In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are the three stories you need to know: Mirrorworld, HoloLens 2, and Kellogg VR Tool

Wired journalist Kevin Kelly published a seminal post on how "AR will spark the next tech platform" in calling out the massive opportunity of the digital twinning of our physical world, creating the "mirrorworld."

Meanwhile, rumors that Microsoft may be launching HoloLens 2 were fueled by a recent tweet by HoloLens creator Alex Kipman who teased a 42-second video for a press event on February 24. 

Finally, Kellogg saw a 18% sales bump through a pilot of a VR merchandising tool, a solution developed by Accenture and powered by spatial analytics company Cognitive3D.

Funding News

Massless raises $2M to build an Apple Pencil for virtual reality (TechCrunch)

Medivis has launched its augmented reality platform for surgical planning with $2.3M in funding (TechCrunch)

Dark Slope Secures $1.5M to Bring Location-based VR to Toronto (Road to VR)

Augmented Reality Startup RE'FLEKT Raises €5M in Series A Funding (Thomas.net)

Forcite to launch new smart helmut after securing $800k in funding led by Uniseed (EINNews)

Launch Announcements

Lego launches 8 augmented reality sets (TechCrunch)

Walmart tech incubator Store No. 8 launches VR startup Spatial& (TechCrunch)

Microsoft's AltSpace VR Mixed Reality community app now available in the Microsoft Store (MSPoweruser)

ILMxLAB launches Star Wars: Project Porg on Magic Leap One (VentureBeat)

ARCore 1.7 adds Augmnented Faces API for AR selfies, new 'Elements' app covering design basics (9to5 Google)

Google is letting some users test its AR navigation feature for Google Maps (The Verge)

'Bigscreen' Overhaul Brings Big Improvements & New Features to All Supported Platforms (Road to VR)

Rift Platform Update Now Lets Users Import Custom Home Spaces (Road to VR)

Glitch and Mozilla launch WEbVR starter kit for building VR websites (VentureBeat)

Asteroid is building a human-machine interaction engine for AR developers (TechCrunch)

Harmonix's new game Audica looks like Beat Saber with guns (The Verge)

Pokémon Go is getting a vastly improved AR photo mode very soon (The Verge)

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