30 Sep 2024 | AWE Team
Meet the AWE EU 2024 Start-Up Pitch Competition Finalists
AWE EU 2024

AWE is excited to announce the eight teams selected by XR investors to pitch in the Start-Up Pitch Competition at AWE EU 2024. These pioneering companies are pushing the boundaries of augmented, virtual, and mixed reality across diverse use cases. From no-code creation platforms and immersive earth simulations to XR applications designed for learning to play instruments, delivering messages, mastering foreign languages, and exploring interactive city-wide games, these start-ups are redefining the possibilities of XR. They are also tackling critical areas such as mental health treatment, showcasing the transformative potential of immersive technology across industries.

The finalists will compete for the coveted title of "Start-up to Watch," aiming to impress a panel of experienced XR investor judges with their vision and potential to shape the future of XR. They'll also have the chance to connect with investors looking for the next spatial computing investment opportunities and showcase their innovations to an audience full of AR/VR professionals and industry leaders at AWE EU 2024. Don't miss the chance to witness these start-ups bring their bold ideas to life on stage!

1. Imvizar

Imvizar Lureo is revolutionizing augmented reality (AR) storytelling. Forget the steep learning curves of traditional tools—Lureo’s no-code platform puts the power of AR creation in your hands, whether you're a seasoned creator or just starting out. With streamlined 3D content creation and drag-and-drop simplicity, it’s never been easier to craft captivating, location-based, spatial stories. Break free from technical limits, engage audiences on a new level, and monetize your work effortlessly. The future of storytelling is here, and it’s accessible to everyone.

Imvizar at start-up pitch competition


2. Reality-B

A startup founded by a diverse team of master’s graduates in VR and AR. Their unique blend of expertise comes from diverse cultural and educational backgrounds, allowing them to bring fresh perspectives and create innovative XR solutions across various genres. Its featured app is BeatBoxVR, a virtual reality drumming experience that allows users to play and interact with a full drum set in a 3D environment. Inspired by the power of music and the immersive capabilities of VR technology, their objective was to create a game that not only teaches the fundamentals of drumming but also provides an entertaining platform for advanced musicians to practice and perform.


3. Agora World

Agora World is “Tableau for 3D,” simplifying complex data visualization and simulation for cities, enterprises, and governments, enabling them to make faster, smarter decisions through no-code 3D tools. Company aims to solve the problem of fragmented, inaccessible data by delivering immersive, actionable insights that empower teams to collaborate effortlessly. With industry partnerships like UPenn, American Tower, Huawei, Google, and Aerometrex, and recognition as a Top PropTech solution by QBE, HKSTP, and Plug and Play, Agora World are transforming how organizations plan and build resilient, sustainable infrastructure.


4. Beyond Words VR

Beyond Words is a cutting-edge virtual reality (VR) platform that transforms language learning by immersing students in interactive, real-world scenarios. Designed for schools and educational institutions, it enhances language acquisition through 360° VR experiences, providing real-time pronunciation feedback and personalized learning paths. Accessible on multiple devices, Beyond Words is flexible, scalable, and serves over 20,000 users across Europe.


5. Heka VR

A VR-based Avatar Therapy to aid mental health professionals in the treatment of auditory hallucinations in patients with schizophrenia. HEKA VR offers a Virtual Reality software tool for therapists to support people suffering from auditory hallucinations, specifically, hearing malevolent voices. The software includes a virtual reality simulation training program and voice modulation in real time, enabling patients to face their malevolent voices and regain control.


6. MagicARpet

MagicARpet is an innovative EdTech company that revolutionizes early childhood education by combining Augmented Reality (AR) with traditional learning methods. Designed for children aged 5 to 8, MagicARpet provides a multi-sensory learning experience that engages sight, sound, and touch. Our interactive learning rug enhances cognitive and motor skills while teaching kids about nature, the environment, and animals. With a focus on playful and multi-sensory education, we bridge the gap between analog and digital learning, offering a scalable product that caters to the growing demand for modern, interactive learning solutions.

MagicARpet at AWE EU 2024


7. City Games

City Games transforms urban spaces into immersive playgrounds through interactive, location-based games. Their flagship product, Monster Hunt, lets players explore their cities while discovering legendary creatures and solving riddles tied to local history and culture. With 20,000 games sold in Vienna and a passionate community, the company is expanding globally through our upcoming Monster Hunt App, starting in cities like London, Berlin, and Istanbul.


8. TouchXR

XR Dev studio Revolutionizing Lives with Mixed Reality lifestyles apps for Hobbies, Skills, and Learning. Its flagship app is XR Massage: the fun, easy way to learn massage techniques at home. Ease pain, boost blood flow, speed healing, and melt stress. Become the go-to person for comfort and care!





These 8 finalists will pitch their XR solutions and ideas at AWE EU 2024 from 13:35 - 15:00 on October 30, in Hall F2.
The winner of the Start-Up Pitch Competition will be announced during the Event Wrap up and Best in Show Auggie Awards on October 30 at AWE EU 2024.

Are you an investor looking to attend AWE EU 2024?


If you are an investor interested in attending this year’s event, AWE is offering conference passes for eligible investors in exchange for a couple of hours of 1:1 mentoring for AR/VR startups.

In addition to the Start-Up Pitch Competition - AWE EU 2024 is proud to announce the XR Innovators Hour, a special feature at this year’s expo designed to showcase the most promising innovators in the XR space. Taking place on Wednesday, October 30, 2024, from 11:00 AM to 12:00 PM in Hall X5, this event will highlight XR Hackathon champions and a select group of early-stage start-ups.

This unique opportunity is aimed at XR Hack winners and rising start-ups that entered the pitch competition but were not selected to pitch. The goal is to provide these talented innovators with exposure to potential investors, industry leaders, and attendees, helping them pave the way for future success as exhibitors and key players in the XR ecosystem.

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