Danny Pimentel

Dr. Danny Pimentel is an Assistant Professor of Immersive Media Psychology & an Environment Initiative Fellow at the University of Oregon. His research explores how augmented and virtual reality (AR/VR) can inspire prosocial and pro-environmental attitude and behavior change. His work has been published in reputed academic journals and conferences, including Nature Scientific Reports, The Journal for Nature Conservation, and IEEEVR, among others.

Danny also serves as the lead XR Specialist of Yellow Wood Immersive where he develops AR/VR content. His sea turtle conservation game “Project SHELL” received grant funding and support from The Sea Turtle Conservancy, National Geographic, and Meta’s Launch Pad program, with other experiences yielding multiple awards from Games for Change. As an Official Lens Creator for Snapchat, his wildlife conservation experience was nominated for “Best AR Lens” in the Environmental and Social Good category at Lens Fest ’21.