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Oct 17
17:00 - 17:30
Description
For the past 4 years, in collaboration with renown artists worldwide, SAMA (Street Art Museum Amsterdam) has built a collection of over 300 pieces that lightens up the walls of one of the most degraded neighborhoods of the city. By the end of this year renovation of the area will start and, even though it is part of the evolution of the urban landscape, the second monumental piece will turn to rubbles. To preserve the artwork long after it will be gone, SAMA together with GRTalk embarked on a project that uses photogrammetry, VR animation, and 360 videos to create an experience that merges realities and tell the story of “Fatherhood” and his lost partner “Safety”.
Speakers
Head of Business
,
ShapesXR
Related Sessions
Oct 17
10:00 - 10:30
Description
Kids are taking over! Hands-on session about our experience working with high-school students and teachers building XR experiences for the first time. We will go through the learning benefits from 3D design, to team building and programming and will show a demo of our immersive learning platform ZOE on the Oculus Quest.
Speakers
CEO
,
apelab
Oct 17
11:00 - 12:00
Description
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
Speakers
CEO
,
Poplar
Oct 17
13:00 - 14:00
Description
AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Anrick Bregman, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.
Speakers
Founder, Official Lens Creator, Snap
,
AN/RK
Oct 17
14:00 - 15:00
Description
When beginning to arrange elements of an AR experience, questions of ergonomics threaten to derail the process from the onset. In fact, lacking control of our audience's actions when they view content we make in AR, we risk our message being lost altogether.
Foundations of Responsive Content in AR calls out the problems of ergonomic and content variables in AR experiences, and presents concepts and techniques we can begin implementing to make AR more immersive, accessible, and responsive to our audience.
Complete with a usable template and walkthrough of its functionality, attendees will leave with an understanding of where to begin with responsive content in AR, as well as the practical means to begin building it.
Speakers
Immersive Product Desginer
,
Torch 3D
Oct 17
15:00 - 15:30
Description
The reach of video and TV and the interaction power of Augmented Reality is a perfect match for a new level of entertainment.
Robin Sho Moser, CEO, and Co-Founder of eyecandylab, will introduce you to how you create compelling AR experiences around the video that drive user engagement and stickiness. Presenting successful use cases from Nickelodeon, LG Uplus and more, you will learn how to develop an AR layer of storytelling and potential revenue opportunities.
Speakers
CEO
,
eyecandylab