Jürgen Lumera is a Director at Bosch Automotive Aftermarket and is responsible for product development in the field of Augmented Reality (AR) for service, training, and production. After studying mechanical engineering and Informatics - Lumera developed controls for lasers and training solutions in the aerospace industry before moving to the area of technical documentation. Very early on, he developed systems that allow efficient solving of highly complex documentation tasks. For five years he developed solutions in the field of AR and has led his team to complete what Bosch believes to be the first fully industrialized authoring system for AR. As a member of the Board of AREA (Augmented Reality for Enterprise Alliance), an organization which is a resource for industrial companies, providing neutral information about the introduction of AR, he helps industrial companies to further apply and disseminate AR technology.