Michael Zawrel started at Microsoft in 2003. Before he moved into the global Mixed Reality Marketing Organization in March 2016 he was the responsible Sales & Marketing Lead in the OEM segment – managing the relationship between the international PC Vendors and Microsoft. Alongside the international expansion and availability of Microsoft HoloLens he got appointed as the Senior Product Manager in Germany, Austria and Switzerland to define and execute the local Go To market strategy for Microsoft´s Mixed Reality efforts. Additionally he serves as the official spokesperson for the device and helps customers as well as developers to successfully implement Mixed Reality projects.