Our mission is to drive the development of open and interoperable AR Cloud technology, data and standards to connect the physical and digital worlds for the benefit of all. We believe AR cloud technology will profoundly change the way we see and interact with each other and our physical surroundings. We are dedicated to creating standards, guidelines, tools, and data required to build a better world. We know that, above all, we must protect & preserve our individual and collective freedoms, privacy, dignity and opportunity…for one and all.