Back

Meaning and Purpose: The Keys to Building the Metaverse

Oct 21

11:05 - 11:55

Description

In the race to build the Metaverse, there are a plethora of ways in which content makers, technophiles, brands and consumers are rising to the challenge. For Nexus Studios the north star is creating story-driven experiences with emotional depth, while AR giant Niantic has been developing the tools and pathways to enable XR mass-adoption, and The Mill has long been exploring what it means to interact in real time with virtual worlds. Our overlapping learnings show that there are some crucial ingredients needed to accomplishing meaning. Join Deborah Casswell, Jen Haugan, Sarah Burslem and Samira Abdelmalek in conversation as they reveal the projects and practices that explore the promise of a long-lasting and purposeful Metaverse.

Speakers

Executive Creative Director , Nexus Studios
Senior Producer , The Mill
Director of Business Development EMEA , Niantic Labs
CEO and Founder , Didimo
Creative Technologist , Nexus Studios

Related Sessions

Oct 20

09:00 - 09:25

Description

Ori Inbar, CEO and Co-Founder of AWE, will welcome attendees to the 13th annual AWE EU 2022 event with a fresh premise: XR makes dreams a reality!

He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade.

Since 2010, AWE has been showcasing how XR can make dreams come true and AWE EU will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.

Speakers

Co-Founder , AWE and Super Ventures
Oct 20

09:30 - 09:55

Description

Join Oliver Wohler, Head of PICO Enterprise EMEA, and Alize Amrani, Enterprise Marketing Manager EMEA as they introduce PICO's newest offering for global businesses.

Speakers

Enterprise Marketing Lead, EMEA , PICO
Enterprise Lead , PICO
Oct 20

10:00 - 10:25

Description

Everyone will wear AR glasses on their faces by 2030. Just centimeters from our optic nerve, computers have never been closer to our brains. This changes both content creation and consumption.

These immersive technologies could create a more empathetic, educated and empowering future. But they could also promote inequality and fake news.

Yusuf Omar, Co-CEO of SEEN, has been wearing cameras on his face for over a decade. His team has overlaid journalism stories on cities from Boston to Cape Town. Everyone loves a good story, especially if they can be a part of that story. And that’s what immersive storytelling does. On your face.

Speakers

Co-founder , SEEN
Oct 20

10:30 - 10:55

Description

Coming Soon!

Oct 20

10:30 - 10:55

Description

The Metaverse, the final frontier.

These are the voyages of many creators on a mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before.

Speakers

Fusionist , The Fusionists