Agenda

Description

What exactly should we do about all that Digital Fashion/WEB3/Metaverse buzz? Most brands don't understand the value but want to do something because of the FOMO. We need to dispel the fog and explain 1) how these technologies can be applied in a simple language and 2) how to not just create a project but also connect it to the receiving of predictable results.

Join us as Dmitry Kornilov addresses:

- analysis of significant changes in consumer persona
- overlaying of audience behavior and technical opportunities
- finding viable Digital Fashion and Metaverse use-cases starting from virtual try-on and ending with in-game integrations
- integration of Digital Fashion and Metaverse projects into a cross-platform communication ecosystem, from online to offline
- analysis of Digital Fashion and Metaverse projects and connecting them to revenue growth

Speakers

Dmytro Kornilov

Co-founder/CEO , FFFACE.ME

Description

Shopping is the killer feature in any reality. The Spatial Commerce team at Shopify aims to prepare merchants for a wild future where real and virtual worlds merge, delivering the best of IRL and URL shopping. Russ Maschmeyer, Team Lead, and Eric Florenzano, Staff Engineer, are exploring what's possible and useful for merchants in this new landscape. They'll share cutting-edge prototypes as well as tools and capabilities merchants can leverage today.

Speakers

Russ Maschmeyer

Product Lead , Shopify

Eric Florenzano

Senior Developer , Shopify

Description

Brands started to jump on the "Metaverse" tech trend to not fall behind the competition, but how can they create immersive experiences for their customers? And more importantly, how can they scale this 3D content generation?
Discover different ways of creating AR & Metaverse-ready assets and digital twins at scale. Session will also address the future of digital ownership, how brands can proact, and make this a part of their business strategy.

Speakers

Feyza Pamukoglu Johnson

Data Analyst , Hepsiburada

Ugur Yekta Basak

CEO , Art Labs

Description

The demand for immersive, 3D, augmented solutions from brands and retailers has never been stronger. Use cases span from advertising, connected packaging, e-commerce, learning, loyalty, storytelling, etc.

Against all odds, Covid has been the rocket-fuel that has propelled both the enterprise and customer demand for mobile-first immersive solutions in a way that was un-thinkable in 2019.

Panelists will try to unlock the truths, myths and short vs long term opportunities and strategies for brands and retailers that are selling goods over the internet to incorporate AR VTO into their customer experience journey with a clear focus at maximizing ROI and benefits.

Speakers

Marco Delvai

XR Strategy and Partnerships Consultant , MDXR Strategy Consulting

Zehra Naz Hacısüleyman

Marketing Lead , artlabs

Dave Randle

Principal GTM Specialist | Spatial Computing , AWS

Filipa Neto

Head of Open Innovation , Farfetch UK Limited