Eric is a software engineer at Shopify with a focus on immersive technology like VR and AR. He's been building immersive experiences since 2015, launched indie VR rhythm game Soundboxing in 2017, and re-focused on AR in 2020 with the team at Primer and now Shopify. Prior to XR, Eric co-founded Clutch.io, a mobile anlytics product acquired by Twitter, and helped build Twitter's early native analytics platform. He is currently based out of San Francisco, California.