Avi Bar-Zeev has been at the forefront of Spatial Computing for over 30 years: launching Disney’s groundbreaking Aladdin VR ride in the early 90s, crafting Second Life’s 3D worlds and co-founding Keyhole (Google Earth) mirror-earth 3D browser around 2001. He co-invented the Hololens AR headset in 2010, helped define Amazon Echo Frames in 2015, and lead the Experience Prototyping team for Apple's Vision Pro and more from 2016 to 2019. All in all, he's helped at least 10 hardware projects, but he remains focused on bringing magical user experiences to life.

After Apple, he’s consulted privately for top XR companies and investors. And he’s taken a more public stance by writing and speaking publicly on important issues like privacy, biometric sensing and mental autonomy, targeted and future experiential advertising, DEI and harassment in XR, and various Metaverse and web3 architectures.

Most recently, he is a Founder and President of The XR Guild, a new non-profit membership organization that seeks to support and educate professionals in XR on ethics and most positive outcomes for humanity.