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Oct 25
15:50 - 16:15
Description
No doubt all who attend this talk will relate to the moment when you mention XR (or even sometimes its sibling acronym, AR) to somebody outside ‘the’ bubble(s) and are met with an expression that is the equivalent of a never-ending loading spinner.
It’s easy to forget that the majority of the world is not nerding out, or even paying attention to, the extended reality world that is being pioneered by passionate practitioners like yourselves. This can create a disconnect when XR creators are producing experiences for exactly these people, which leads to two things happening: Firstly, there’s less XR advertising out there than there should be because a lot of people working for brands simply just don’t get it. Secondly, there is kicka*s XR advertising out there only being experienced by an underwhelming few.
Just like in all marketing, deep and genuine empathy for your audience is key to making impactful XR advertising experiences that capture attention.
This talk will reveal the things you need to know about helping people working for brands understand the magic that is XR advertising, and how empathy is the key to creating XR experiences that are genuinely meaningful for the audiences they are intended for.
Speakers
Chief Client Officer & Content Strategist
,
The Wurst Agency
Related Sessions
Oct 25
10:05 - 10:30
Description
This fireside chat explores the innovative role of avatars in enhancing operational efficiency and brand performance. We will discuss how avatar technology can streamline customer interactions, automate tasks, and personalize user experiences. Attendees will gain insights into leveraging avatars to drive cost savings, improve customer satisfaction, and elevate brand engagement, making it a must-attend event for those seeking to harness the potential of avatars in the corporate landscape.
Speakers
CEO
,
Union Avatars
Head of Innovation
,
Accenture
Oct 25
10:35 - 11:00
Description
Are you captivated by the fusion of technology and luxury? Intrigued by how augmented reality (AR) can elevate the consumer experience to unprecedented heights? Join us for a riveting exploration that will redefine your understanding of luxury retail and augmented reality will intermix.
Immersive Experiences: Learn how AR is transforming brick-and-mortar stores into immersive, interactive landscapes.
Consumer Engagement: Uncover the psychology behind AR's power to drive unprecedented consumer engagement and loyalty.
Location-Based Strategies: Dive deep into the innovative ways luxury brands are using location-based AR to personalize and enchant the consumer journey.
Who Should Attend?
This talk is a must-attend for retail executives looking for groundbreaking strategies AR enthusiasts curious about real-world applications marketers aiming to disrupt the traditional retail landscape consumers interested in the future of luxury shopping.
Don't Miss Out!
Walk away not just with knowledge, but with a vision for the future. Discover the untapped potential of AR in luxury retail, gain actionable insights, and get inspired to be a part of this exciting transformation.
Speakers
CTO
,
Atomic Digital Design
Oct 25
11:05 - 11:30
Description
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
Speakers
Co-founder & CCO
,
vrisch / XRVienna
Cofounder and CEO
,
vrisch
Oct 25
13:00 - 13:25
Description
Throughout this speech, we will delve into the transformative power of 3D & Augmented Reality for Display ADV and how it serves as a solution for brands and media agencies in defeating all their day-to-day challenges. We will address the main advertisers headaches, such as banner blindness and the lack of differentiation, and explore how immersive rich media can effectively overcome them.
Our discussion will focus on the significant benefits that they bring to the table, particularly in terms of enhancing brand recall, brand lift, and engagement. By creating interactive and engaging experiences, 3D & Augmented Reality captivates audiences and stands out amidst the sea of traditional advertising formats.
We will analyze compelling case studies to showcase the effectiveness of immersive rich media in driving memorable brand experiences. Additionally, we will explore the underlying principles and best practices in order to implement these campaigns, ensuring maximum impact and desired outcomes.
Join us as we uncover the potential for 3D & Augmented Reality for Display ADV, how it reshapes the advertising landscape, and the strategies that brands and media agencies can employ to leverage its capabilities.
Speakers
CEO
,
Aryel
Oct 25
13:30 - 13:55
Description
Join us for a deep dive into the VR/AR sector's core challenges, sourced directly from industry professionals. This session aims to arm attendees with actionable insights, strategies, and success stories to navigate these hurdles effectively. Discover the transformative power of community-driven knowledge-sharing and leave inspired to take on the challenges that lie ahead. This isn't just another talk; it's a guide to elevating your XR journey.
Speakers
Chief Executive
,
AIXR