Elizabeth Baron
Founder Immersionary Enterprises

Elizabeth is the Founder of Immersionary Enterprises, a strategy and consulting firm dedicated to connecting people with product and process at scale using digital intelligence. She has extensive experience deploying profitable immersive technologies in industry, based on a holistic digital twin platform.

Elizabeth is best known for her work as the inventor of the Ford immersive Vehicle Environment at Ford Motor Company. The FiVE process and tools are based on an intelligent, holistic digital twin platform and is used on every vehicle produced by Ford. Elizabeth also holds several patents regarding the use of large data sets in immersive environments.

Formerly, she was Lead, Enterprise Solution Architecture at Unity Technologies. She managed the development of immersive Digital Twin Enterprise Solutions for Manufacturing, Automotive and Transportation.

She is a Director and Past-Chair of ACM SIGGRAPH.


Oct 24

16:05 - 17:00


(PANEL) The Genie Is Out of the Bottle: AI Further Influences the XR Creation Process

Elizabeth Baron | Immersionary Enterprises

Lisa Maria Wurzinger | Arrival.Space

Alina Kadlubsky | Open AR Cloud Europe

Alan Tay | Illumia Labs

Anne Bajart | European Commission