Matthias loves to inspire other people. His interest in the new and unusual drives him. He has been involved with computers since 1988. In 1992 he founded a baseball club, in Austria. In 1994 he wore a VR headset for the first time in Toronto before going online for the first time in 1995 in Columbus (Ohio). Since 1997 he has been active in the advertising industry as a graphic designer & marketeer, and since 2007 as an entrepreneur with his own communications and digital agencies. Creativity – in the sense of creating something new – is the source of everything for him. NFBrands.X – Austria’s first full-service Web3 and Metaverse agency – is the manifestation of all his previous experiences. Additionally, as co-founder of NFSneakers.CX, he also co-initiated one of the first phygital NFT sneaker projects, but that's another story ...