António Baía Reis
XR Researcher & Artist Universidad Carlos III de Madrid

António Baía Reis is an interdisciplinary university professor, researcher, and artist with an unwavering passion for extended reality (XR) and interactive media, along with their boundless potential to connect with broader society. He holds a BA in International Relations, a Professional Acting Diploma, an MA in Communication Sciences, and a practice-based PhD in Digital Media. The latter was completed in collaboration with the University of Porto and Stanford University, focusing on XR, creative processes, and social change.

With a diverse artistic background spanning professional acting, music, and multimedia art for over 10 years, he has been developing a creative and research portfolio at the intersection of digital media, VR, performance, experimental music and film, and art installations. Having prior experience in digital media and the arts and cultural industry, including executive-level positions such as his role as Academic Executive Director at the Los Angeles-based company Umaya, where he was involved in multidisciplinary teams collaborating with brands such as Loewe, Nvidia, AMC, Orange, Vodafone, Telefonica, and MasterChef, Reis regularly shares his knowledge in XR, digital media, communication, the arts, and their interconnected fields across various sectors. 

Currently, he is an Invited Assistant Professor at both Universidad Complutense de Madrid and NOVA University of Lisbon, where he shares his expertise in digital and emerging media at the postgraduate level. He also leads research on emerging media and communication as an integrated PhD researcher of the Innovation on Digital Media research lab at Universidad Carlos III in Madrid. As the Course Director for the "Live Performance in the Metaverse" course at the Multiverse Institute for Arts & Technology (MIAT) in Milan, he mentors students in designing and executing live performances using VR and other innovative technologies. Additionally, he is the founder, stage director, and VR actor of La Cuarta Pared VR, a pioneering virtual reality theater collective based in Madrid that explores live acting and performance in virtual realms. 

Recent awards and special achievements include receiving a MSCA Marie Curie Postdoctoral Fellowship in 2021 for his groundbreaking project aimed at enhancing science communication through immersive media arts. As a published author in leading scientific journals and the Director and Editor-in-Chief of the academic journal Cinema & Territory, as well as a member of the editorial board of the Q1 journal Media Practice and Education, Reis continues to contribute to scholarly discourse.