Oscar Falmer is leading AR Developer Relations in Europe at Snap, based out of the Paris AR Studio. Early adopter of mobile AR, he created in 2017 the first AR Twitter app, TweetReality. Oscar then joined Apple as AR Technology Evangelist in the Developer Relations Team until 2021. He developed a deep understanding and expertise of the AR market and platform. He now supports creators, developers, and partners to build advanced AR experiences with Lens Studio, to 250M daily AR users with Snapchat and also on AR glasses with Spectacles.