Designing for the Play Economy

In this session, attendees will learn how to apply the principles of the Play Economy to their own businesses. Participants will learn how to create immersive experiences and integrate AI and XR into their product and marketing strategies. Key elements of this session include: 

• Immersive Experience Design: Participants will learn the basics of crafting immersive, interactive experiences that place customers at the center of the narrative.
• Leveraging AI and XR: Attendees will explore how to use AI for personalization and XR for creating engaging, hybrid experiences.
• Ethics and Emotional Intelligence: We'll address ethical considerations of designing these experiences and how to enhance emotional intelligence through play.