From Local to Global: How to Secure News Coverage & Drive Growth

Join Ethan Rasiel and Amanda Proscia, authors of the Best-Selling book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, for expert guidance on how XR companies can earn top-tier media coverage.

Rasiel and Proscia are the co-founders of Lightspeed PR/M, a technology-focused PR agency now in its eleventh year of helping tech companies make headlines worldwide and move the needle for growth and sales. Their presentation will walk through both the specific challenges faced by the XR industry and how to create success outside of the EU. We'll cover:

• The cultural differences between reporters in the U.S., Europe and elsewhere
• How public relations agencies tend to work differently in different regions
• The key news outlets that you'll want to target in the U.S. to achieve maximum success

Attendees will leave with a clear blueprint for creating a PR strategy that can deliver exposure where you need to be.