AWE EU 2024

Dace Campbell
XR Consultant & Innovation Exec
Dace Campbell Consulting

Dace is a proven thought-leader at the intersection of industry and innovation, with a focus on strategy and driving business value from emerging technology and process improvements. It is his personal mission to help create a more sustainable world through thoughtful application of spatially contextual data to improve design, construction, and operation of the built environment. Dace is a professionally licensed architect with extensive experience developing and implementing strategy and innovation, to help AEC companies realize tangible business results from their investment in technology. Specifically, he has deep subject matter expertise in XR technology: researching, developing, testing, and applying XR on hundreds of successful projects over his career. He has championed the use of virtual reality and augmented reality in industry, and has proven they enhance productivity, sustainability, and equity for designers, builders, and owners. His projects have been recognized with multiple awards for furthering industry excellence, including four AIA Technology and Practice BIM Awards and the Microsoft HoloLens AEC Use Case of the Year Award.