António Baía Reis is a university professor, researcher, interdisciplinary artist, and actor specializing in emerging media and their potential impact on society. He holds a bachelor's degree in International Relations, a diploma in Acting, a master's degree in Communication Sciences, and a PhD in Digital Media. His doctorate, completed in collaboration with the University of Porto and Stanford University under the supervision of scholar and journalist R. B. Brenner - a former editor at the Washington Post and a Pulitzer Prize winner—resulted in a doctoral project focused on the critical relationship between virtual reality, creativity, and social change. With a diverse artistic background spanning performance, music, and multimedia art, Baía Reis has been developing a portfolio of creation and research for more than a decade at the intersection of digital media, virtual reality, performance, experimental music, cinema, and art installations. Topics like XR and empathy, social interaction design and etiquette in XR worlds, live performance in XR, artivism and emergent tech, AI and performing arts, AI and education, AI and experimental art, and arts-based science and heritage communication are some of the subjects on his agenda. Currently, he is the Head of Research & Development at Asterius and a researcher at the Digital Media Innovation Lab at Universidad Carlos III in Madrid. He is also part of the award-winning group The Ferryman Collective, where he develops arts-based research that combines performing arts and virtual reality. Recent highlights include being awarded an MSCA Marie Curie Postdoctoral Fellowship for research that combines science and heritage communication with experimental art and immersive media. A published author in prominent international scientific journals, Baía Reis is also the director of the academic journal Cinema & Territory and a member of the editorial board of the journal Media Practice and Education.