Keiichi Matsuda has impacted the XR field with his visionary approach to augmented reality filmmaking. His seminal work, "Hyper-Reality," painted a vision of a future where the physical and virtual worlds are indistinguishably merged, highlighting the potential impacts of media saturation on society. The film offered a critical view on media saturation in our lives, and was awarded Vimeo’s “best drama of 2016.”

Matsuda's roles at Leap Motion and Microsoft, where he led Mixed Reality UX design teams, further cemented his influence in shaping the future of AR and VR technologies. His work has not only challenged our understanding of digital and physical worlds, but has also inspired new directions in XR development.