Michael Rucker is the Co-Founder and COO of OmniVirt, an immersive advertising platform powering 360VR, 3D and AR distribution for leading brands, agencies, and publishers. Prior to OmniVirt, Michael spent 7 years at YouTube holding a variety of different leadership roles. Michael led YouTube's content strategy across its 5 main verticals: Entertainment, Music, Sports, News, & Education. Before that he was the Product Manager for YouTube's Original Programming and Multi-Channel Network initiative. Joining YouTube in 2007, Michael helped drive YouTube's growth from its early days. From launching YouTube's first monetization products to leading consumer marketing for the site across Asia-Pacific, Michael has touched both the consumer and business side of the digital video business. Michael received his Bachelor's degree from Yale University and his Master's degree from Stanford University.