Adam Bruce has 20 years experience scaling early adopter technology into consumer product across entertainment, enterprise and government. Over the past 5 years he has developed and delivered location based VR events and created bespoke AAA VR content. Most recently he produced "theBlu: Deep Rescue" for Wevr and Dremascape Immersive, an AMC Theater & Spielberg backed venture. This free-roam VR experience gives 6 guests the opportunity to and save a whale in VR by stepping into a movie together.