With almost 25 years in the video games industry, David’s career has spanned 6 generations of consoles, massive changes in terms of business models and introductions of many new types of gaming experiences. His experience has encompassed different roles and responsibilities, from project management and business development, through to leading creative teams and designing top rated games. David has worked with industry giants such as Electronic Arts, Microsoft, Capcom and Zynga as well as small independent game companies. David now leads the Dreamcraft Attractions studio, where they create cutting edge VR and AR attractions for major location based entertainment companies.