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May 26
01:40 PM - 02:00 PM
Description
This year NFL football fans were able to enjoy a new AR activation on-site in Miami, the host city of Super Bowl LIV. Utilizing the Unity platform, Bose created a beacon-based fan experience as part of the 10-day celebration leading up to the game, in partnership with the NFL and Trigger Digital. Fans were asked to don a pair of Bose headphones and approach a set of “players’ lockers”. Activated by a beacon, the lockers came to life with an audio experience offering content related to the relevant NFL player. For example, the fan may have heard a previously conducted interview between the player and a reporter. In this presentation, Michael Ludden, Global Head of Enablement & Principal AR Advocate at Bose, Tony Parisi, Head of AR/VR Ad Innovation at Unity Technologies and Jason Yim CEO at Trigger Digital will explain how this activation was developed and why an exclusively audio-first approach to augmented reality with tailored audio content can be a new way of engaging consumers that is often overlooked. The speakers will demonstrate what is possible with audio AR, including how it can provide a sense of motion and direction.
Speakers
CPO
,
Lamina1
CEO
,
Trigger Global
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01:20 PM - 01:40 PM
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