02:00 PM - 02:20 PM
The St. Jude Hall of Heroes, a first-of-its-kind collaboration between ALSAC, Facebook, Flight School, BBDO and Oculus, launched on Giving Tuesday as part of the Virtual Reality (VR) for Good initiative. Facebook and Oculus wanted to challenge the creative industry to innovate around one world-wide problem; helping to end childhood cancer on a global level. Our donations for Giving Tuesday were up 54% over the prior year.
The Hall of Heroes is set entirely in Virtual Reality and features 12 stylized hero statues of current and former St. Jude patients. They are drawn using a superhero "lens" to combine each patient's personality, likes, hopes and dreams into one, cohesive vision.
01:00 PM - 01:20 PM
For over a decade, BC Biermann has been a leading pioneer in augmented reality urban art with interactive murals in cities such as Geneva, Venice, Moscow, San Francisco, Austin, Pittsburgh and the world's largest AR mural in San Diego. In this talk, BC will reflect on his tribulations and breakthroughs as an innovator in creating large outdoor AR installations for a wide variety of private and commercial clients ranging from the University of Geneva to SXSW Interactive to Qualcomm, and an upcoming, first of its kind augmented sculpture installation for JW Marriott. Finally, BC will detail how his experience can benefit both artistic and commercial voices in the future augmented city.
01:20 PM - 01:40 PM
Artivive is creating an entirely new medium for artists around the world: augmented reality. Our AR platform/app is currently used by museums on 3 continents. With built-in network effects from the large install base, Artivive will become as fundamental to artists and art institutions in the 21st century as the canvas and the brush. Our vision is to change how art is created and consumed and build the community around augmented reality art.
01:40 PM - 02:00 PM
Coming Soon...
02:30 PM - 03:10 PM
A focused panel discussion amongst artists and technologists working at the intersection of XR and the performing arts on opportunities, challenges and the future for integrations.