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May 27
09:40 AM - 10:00 AM
Description
The session will focus on how we conceptualize ideas and storylines and how we convert these into AR experiences. The talk will highlight quick prototyping options and approaches, as well as the path to reach full fidelity with the latest PBR workflows and real-time lighting. Modern AR creation pipelines will be discussed and how mobile, desktop, headset and cloud services all come together to provide solutions that scale.
Speakers
Head of Roblox Studio / Gen AI
,
Roblox
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May 26
08:20 AM - 08:40 AM
Description
In this session, Benny will showcase how a 130-year-old brand has found ways to innovate its physical experience by integrating digital experiences.
Speakers
Global Manager of Experiential Design
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Coca-Cola
May 26
08:40 AM - 09:20 AM
Description
In this session, leading experts will discuss the state of the volumetric capture ecosystem. What are some of the challenges of volumetric capture, from talent sourcing/scheduling to output/post-processing? Non-standard formats have been a big challenge from playback to the distribution of content on viewing hardware. What would 5G help with, in terms of distribution?
Speakers
Sr. Director, XR Content & Services
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Samsung
CEO
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Metastage
Head of Production
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VRAccelerator
Partner, General Manager : Mixed Reality Capture Studios
,
Microsoft
CEO, Co-Founder
,
Scandy
May 26
09:20 AM - 09:40 AM
Description
The new medium of immersive computing offers so much opportunities for expression, and at the same time puts creatives in a tricky spot when they have to consider all the parameters that is beyond their control. When every users have different ergonomic and environmental preferences, it's important for us to design and build dynamic experiences that fits into the audience's context. We will explore why proceduralism and machine learning play a crucial role in growing content and experiences in the new spatial medium. Followed up with examples and case studies, we will review the insights and lesson learnt on how to use technology to augment new forms of hardware input and creative directions.
Speakers
Senior Design Manager: 3D & Mixed Reality
,
Adobe
May 26
09:40 AM - 10:00 AM
Description
In theatre and film, the 'mise en scène' refers to the 'placing on stage', or arrangement of design and scenic elements. Often this takes places within a frame of a stage or screen, but in XR, the literal frame of storytelling is removed. This session will go through the elements of mise en scène as seen in theatre, and best practices for XR.
Speakers
Lecturer in Design
,
Yale University