08:30 AM - 09:00 AM
Companies always look for ways to create value for their customers and consumers. As any new technologies emerge, they look for ways to grasp the opportunity, changing the world and getting the best ROI. XR and eye tracking are no different. Enterprises who embrace them as a foundation of innovation have increased their competitive advantage.
In this presentation, Johan Bouvin, a veteran in eye tracking for 15+ years will look at the applications of eye tracking and its proven business value as eye tracking is becoming a standard. He will discuss how these successful cases inspire more innovations in the XR applications and create value. Developers and practitioners are invited to explore where to leverage eye tracking and XR in enterprise. And where not to.
11:10 AM - 11:30 AM
Technologists in industries from retail, to medical technology, to gaming, to manufacturing are scrambling to keep pace in the rapidly expanding world of augmented reality (AR) and virtual reality (VR)—collectively known as XR. This rush for revolutionary technology is particularly exciting for developers who are eager to find new ways to deliver immersive experiences to end users. We are just on the cusp of a new frontier of XR applications and experiences, with limitless potential for innovation; however, significant barriers to the growth of this frontier exist. Fragmentation hurts the end user and causes confusion: “Will the next hot title come to the platform I purchase?”; “Will the next innovative controller be supported?”; “Will my platform remain relevant going forward?” Consumers are left uncertain as to what kinds of software and hardware they should invest in. This hesitancy kills consumer interest, further hindering the AR/VR industry’s ability to grow. OpenXR is the cross-platform standard for the VR and AR ecosystem, which helps applications run on a multitude of platforms, and allows hardware manufacturers to gain access to a broader range of pre-existing content. This presentation looks at what is will take for success in this new XR frontier and the role that open standards and ecosystems plays in getting software and hardware developers to common ground.
11:30 AM - 11:50 AM
Near-eye displays – like those in augmented, virtual, and mixed reality devices – project virtual objects and information in close proximity to the human eye, sometimes encompassing the user’s entire field of view. This proximity not only creates immersive visual experiences, but also enhances defects like poor contrast, nonuniform brightness or color, line and pixel defects, low image clarity, and image positioning issues. To accurately test the quality of displays that are viewed so near to the eye, a display measurement solution should take into account the position, limitations, and characteristics of the human eye within the unique viewing environment of an XR headset.
In this presentation, Davis Bowling from Radiant Vision Systems will describe an innovative imaging solution for near-eye display testing that replicates human vision for the most accurate evaluation of the user’s visual experience.
Topics include:
· Challenges of near-eye display measurement
· Important optical design features that allow imaging systems to replicate human vision within headsets
· Radiant’s AR/VR display measurement system and software analysis capabilities
An audience Q&A with representatives from the Radiant team will follow the presentation.
11:50 AM - 12:10 PM
To enable ubiquitous spatial AR (AR Cloud) a refreshing and accurately localizing Digital Twin is needed. It is not an easy task to create a localizing Digital Twin let alone to use your standard mobile phone(s) to do it. This talk is elaborating the process of creating a City Scale Digital Twin in Helsinki, Finland. Also covered is the tools available, skills needed and how to move the next level.
12:40 PM - 01:00 PM
The future of augmented reality lies beyond specific use cases, applications, or even a single application. It involves a mindset change, a novel scope of user experiences, and a platform requirement. We must shift from augmenting individual objects with single user experience applications and begin to look at AR from an architectural scale. That starts with examining connected experiences that help guide people and make spatial data accessible within its spatial context. This allows the user to feel an intuitive connection with computing. In this session, Valentin Heun will provide a deep understanding about, and shares demonstrations of, our next important moves in an augmented reality industry exploring this most powerful paradigm: Spatial Context.