Agenda

Description

The future of augmented reality lies beyond specific use cases, applications, or even a single application. It involves a mindset change, a novel scope of user experiences, and a platform requirement. We must shift from augmenting individual objects with single user experience applications and begin to look at AR from an architectural scale. That starts with examining connected experiences that help guide people and make spatial data accessible within its spatial context. This allows the user to feel an intuitive connection with computing. In this session, Valentin Heun will provide a deep understanding about, and shares demonstrations of, our next important moves in an augmented reality industry exploring this most powerful paradigm: Spatial Context.

Speakers

Valentin Heun

Vice President of Innovation Engineering , PTC

Description

3D printing has been a gamechanger in many industries and makes the most impact where customization of products is combined with rapid turnaround and volume production. The Luxexcel 3D print technology is a unique technology that offers opportunities to integrate smart technology into prescription lenses and create the lenses of the future.

Smart eyewear has been identified as a the new revolution similar to the smartphone revolution of the past. 3D printing of lenses paves the way for creating smart eyewear in a form factor comparable to traditional eyewear and bridge the gap between technology and prescription eyewear.

By making use of the Luxexcel 3D printing technology for lenses, technology partners can create smart lenses and combine functions into one single lens. Think of lenses with special optical properties or integrated smart technology like a foil, display or waveguide. This results in smart glasses that look like regular glasses.

Speakers

Guido Groet

Chief Strategy Officer , Luxexcel

Description

Poplar is one of the world's AR leaders in the Advertising and Marketing sector (source Digi-Capital). The platform has enabled the production of over 100 AR campaigns on demand, for top brands internationally: music labels, gaming, entertainment, beauty/luxury, consumer goods and food and beverage. David, it's CEO (ex-YouTube/Google and Netflix), will share with AWE's audience some metrics from these brand case studies, as well as best practices on how to create successful AR advertising and marketing campaigns.

Speakers

David Ripert

CEO , Poplar

Description

Corporations use a variety of ways to educate and train their employees. Online courses, videos and images can be scaled to reach a larger crowd, but they do not have the same impact or show the same results as in-person or on-site training methods. Companies spend lots of money and time on training to boost employees’ skill levels. Virtual training acts as an accelerator for real-life training, while also improving engagement and saving a ton of money. This talk is about sharing our experience and results from developing virtual training solutions.

Speakers

Anders Ribbing

Head of Enterprise , Bublar Group

Description

Unfortunately, the days of delivering sizzle videos & corporate logos to starry eyed investors and corporate boards is over. Like any mature solution, we need to show true ROI, both internally and to end customers. Eric will review the hurdles of moving beyond the innovation lab to deployment, detailing how Lenovo is accelerating XR adoption by bridging partnerships between XR solution providers and their sizable enterprise customer base. We’ll present a deep dive case study on our solution partner Holo One

Speakers

Eric Mizufuka

Partner Manager, Commercial AR/VR , Lenovo

Description

Transfer your consciousness ,via a virtual avatar, into ENGAGE where you will join Chris Madsen, Steven Sato and fellow AWE peers for an immersive interactive journey into ENGAGE to experience first-hand how virtual reality is being used for collaboration, training, education, communication, events and more! Space is limited.

ENGAGE is an education and corporate training platform in virtual reality. It empowers educators and companies to host meetings, presentations, classes and events with people across the world. Using the platform, virtual reality training and experiences can be created in minutes. The tools are very easy to use and require no technical expertise. You can choose to host your virtual reality sessions live, or record and save them for others to experience later. A wide variety of effective and immersive virtual experiences can be created with an extensive library of virtual objects, effects and virtual locations available on the platform.

Space is limited to 50 people for one hour each day from May 26-29 at 1pm PST.

Details to sign up for this virtual event are on the ENGAGE event calendar.

IMPORTANT: The AWE conference password is 'vr'

Day 2: https://app.engagevr.io/events/VqkyZ/share

The livestream can be found at: https://engagevr.io/awe-conference/

Speakers

Steven Sato

Business Development , Immersive VR Education

Chris Madsen

Business Development , Immersive VR Education

Description

This session introduces people on what are the current BCI (Brain-computer-interface) technologies, and what are their potentialities, especially when mixed with augmented or virtual reality.
It will be investigated what are the devices available, both for brain-reading and emotion-reading. It will be presented a first-person feedback on the use of these kind of hardware pieces. Then will be explored the possible business opportunities of employing this technology and what is the future outlook.

Speakers

Antony Vitillo

Owner , The Ghost Howls

Description

How can we overcome the barriers between people and technology? How will engineers work in the future? And what new possibilities does Augmented Reality offer in prototyping, factory planning and quality control? Find out how the German AR player Holo-Light developed one of the most collaborative Mixed and Augmented Reality software suites to improve engineering workflows. The Augmented Reality Engineering Space ARES enables engineers to visualize, manipulate and share 3D CAD data - leading to shorter development cycles and seamless product designs. With Interactive Streaming for Augmented Reality ISAR the company also created a remote rendering solution to visualize high-polygon content via local or cloud processing power. In real size and time, with every detail, and without using polygon reducers. The software solution package is complemented by Stylus XR, an AR input device with Artificial Intelligence based tracking technology. Allowing engineers - for the first time ever - to perform submillimeter-accurate work, measurements and movements in a Mixed and Augmented Reality environment.

Speakers

Isabella Doppler

CFO , Holo-Light

Description

New research findings will be shared regarding the use of 3D and AR to drive product consideration, engagement, and sales.

Speakers

Rori DuBoff

Managing Director, Strategy & Innovation , Accenture

Description

We're entering the era of immersive computing. Spatial technologies such as MR, VR, IoT, AI, Cloud, Edge, Wearables, and 5G are all converging to make the physical world much more digitally interactive. The whole world is becoming a giant computer, and we're running around inside it. MR will be the user interface for this new computing paradigm. In this talk we'll make sense of how these technologies are coming together to create the next big tech disruption.

Speakers

Alex Hertel

Co-founder / CEO , Xperiel

Description

This presentation will show you how JLL sees the future of prop tech. Which technologies are already used to digitalize processes, guide people in large scale environment and connect data and physical venue to ensure high quality of service on lower costs. And what are the next steps you can expect in prop tech.

This presentation is not only about a vision, but new tech that is up and running in Asia and Australia. Join us for an amazing talk!
This presentation is not only about a vision, but new tech that is up and running in Asia and Australia. Join us for an amazing talk!

Speakers

Nicolas Guyon

Co-founder , Visionaries 777

Clemens Kirner

CEO & Founder , Insider Navigation

Jordan Kostelac

Director: PropTech JLL Asia Pacific , JLL

Description

Historically, the browser has been overlooked as a platform for building and releasing virtual and augmented reality content. With the arrival of the WebXR standard into browsers this year, efforts around web monetization, and a growing need for virtual collaboration tools, XR content on the web has never been more compelling and there's never been a better time to build. In this talk, Robin will discuss how using web technologies and frameworks can expand the capabilities of XR applications, reach a wider audience with immersive content, and mobilize a greater pool of developers to build out innovative new tools and applications within the XR space.
This session will be hosted in Hubs, which can be accessed from a browser on standalone VR devices, computers, or mobile phones. To join, click here closer to the event: https://hubs.mozilla.com/pGdWEYo/hubs-at-awe-online

Speakers

Robin Wilson

Partner Engineer , Mozilla Hubs

Description

Immersive technologies are changing the way people interact with their surroundings and with each other, blurring the lines between the digital and physical worlds and reducing the friction between brands and their audiences. Specifically with AR, brands now have the power to interact with consumers in their own environment (cue one of Daenerys’ dragons landing on NYC’s Flatiron Building). The opportunities are seemingly endless – yet companies are still trying to wrap their heads around the tech and its value proposition. How do you achieve ROI? Olivier Koelemij, MD of MediaMonks LA, will make a case for every brand to implement AR into what he calls the ‘modern marketing mix’, capitalizing on its possibilities, whilst addressing both the challenges impacting the adoption of AR as well as the developments that will soon make it even more accessible.

Speakers

Olivier Koelemij

Managing Director, LA , Mediamonks

Description

ThinVR is an approach to simultaneously provide wide FOV and a compact form factor in a near-eye VR display, through the combination of heterogeneous lenslets and curved displays. This is a research effort and is not currently the basis of a commercial product. In this presentation, I will explain the basics of this approach and show photos and videos shot from working prototypes that prove this approach works. This talk centers around the design process and fabrication challenges we had to overcome to successfully build working prototypes.

Speakers

Santiago Alfaro

Research Scientist , Intel

Description

Coming Soon...

Speakers

Richard Hess

Extended Reality (XR) Center of Excellence (CoE) Lead , Mondelēz International

Description

In order for AR headsets to become mass-market wearables, locating the AR processing in the mobile network is a tempting move. But could it work? In this talk, Leslie Shannon lays out the structure and physics of mobile networks and how they may be the missing link between AR today and the AR of the future

Speakers

Leslie Shannon

Head of Ecosystem and Trend Scouting , Nokia

Description

Brands are looking for novel and innovative ways to mesh augmented reality with their CX strategies. Sometimes, the most atypical brand can be amongst the best teachers for how to bring technologies together.
Working on behalf of the John F. Kennedy Presidential Library and Museum, Digitas created JFK MOONSHOT--a fully-synchronized augmented reality recreation of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later.
Keith Soljacich, VP/Group Director of Experiential Technology, at Digitas, will discuss how his team conceptualized this one-of-a-kind program, as well as how it has proven to be a testing ground for how brands from all industries can harness this type of technology for consumers’ benefit—and for brands’ revenues.

Speakers

Keith Soljacich

VP/GD Experiential Technology , Digitas